Colors are a powerful way to convey an idea or a message. They are a global resource used to invoke thought and feeling.
Western Culture
ORANGE
Harvest,Warmth, Affordable
BROWN
Practicality, Comfort, Stability
YELLOW
Happiness, Joy, Caution
GREEN
Luck, Jealousy, Greed
BLUE
Depression, Trust, Calm
PURPLE
Royalty, Spirituality, Wealth
RED
Love, Danger, Action
BLACK
Intimidation, Death, Mourning
Far Eastern Culture
ORANGE
Happiness, Spirituality, Adaptability
BROWN
Earth, Industrious, Mourning
YELLOW
Masculinity, Sacred, Royalty
GREEN
Fertility, Hope, Life
BLUE
Feminine, Healing, Relaxation
PURPLE
Wealth, Privilege, Spirituality
RED
Prosperity, Good Fortune, Vitality
BLACK
Health, Prosperity, Stability
Indian Culture
ORANGE
Sacred, Courage, Love
BROWN
Mourning
YELLOW
Sacred, Auspicious
GREEN
Hope, Harvest, Virtue
BLUE
Sports, Strength
PURPLE
Sorrow, Comfort, Nobility
RED
Beauty, Wealth, Power
BLACK
Evil, Darkness, Negativity
Middle Eastern Culture
ORANGE
Mourning, Loss
BROWN
Harmony, Earth, Comfort
YELLOW
Happiness, Prosperity, Mourning
GREEN
Strength, Fertility, Hope
BLUE
Mourning, Heaven, Spirituality
PURPLE
Wealth, Virtue, Royalty
RED
Danger, Caution, Evil
BLACK
Mystery, Mourning, Rebirth
Colors in Religions:
Christianity :
Red
skin color, sores, wine, blood, shields, temptation, life, war, sacrifice, repentance, purification
Blue
Water, heaven, holy service
Yellow
unrighteousness, corruption, leprous hair, used to describe gold
Green
Rest, life, growth, restoration, fruitfulness, maturity, frailty
Purple
corruption of wealth, royalty, fine materials
Orange (or Gold)
Gluttony, radiance, God’s presence
White
purity, righteousness, nature, health, illness
RAINBOW
Represents a promise made from God to Noah that God would never again destroy humanity by flooding the whole earth
Judaism:
Red
Blood, sin, joy, happiness, life
Blue
Divinity, height, depth, equilibrium, glory
Yellow
illness, frailty, corruption, cheer, justice
Green
life, growth, disease, vegetation
Purple
purification from sin
Orange (or Gold)
divinity, celestial light, glory
White
intellectual purity, innocence, light, life, death, salt
RAINBOW
Represents a promise made from God to Noah that God would never again destroy humanity by flooding the whole earth
Buddhism:
Red
achievement, wisdom, fortune, dignity, virtue, fire, life
Blue
Kindness, peace, compassion, harmony
Yellow
Being free from worldly cares and materialism, grounded nature, stability
Green
Youthfulness, vitality, Karma, action, harmony, balance
Orange (or Gold)
Wisdom
White
liberation from space and time
Islam
Red
Often used in Muslim flags
Blue
protection
– Often used in mosque architecture
Green
life, nature, paradise (when combined with gold)
White
purity, peace
Sources:
http://www.colourlovers.com/blog/2007/08/20
http://www.nationsonline.org/oneworld/Chinese_Customs/colours.htm
http://www.webdesignerdepot.com/2012/06/color-and-cultural-design-considerations
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